When a government rebate ends and companies suddenly say:
“We’re matching the rebate!”
…what they’re really saying is:
“We were pocketing it all along.”
Let’s break it down:
- While the rebate existed, you paid full price and the government subsidized the company’s inflated margin.
- Now that the rebate is gone, the company “matches” it with a $3,000 discount… but the product hasn’t changed.
So who benefited from the rebate? Not you.
That money passed straight through you to them.
That money passed straight through you to them.
It’s not a promotion, it’s a confession.
Honest businesses don’t play rebate shell games.
They adjust, and keep customers front and center.
They adjust, and keep customers front and center.
Tom Rendle