Redline Pricing and the Ghost Solar Company
There is a particular kind of solar sales model that has become increasingly common, especially among door-to-door sales organizations. If someone arrives at...
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Five Stars for a Conversation?
Some review profiles do not reflect customer outcomes. They reflect sales conversations. We have now seen pages filled with five-star reviews from people...
The One Question No Solar Installer Wants You to Ask
There is a question that quietly decides whether a solar quote is honest, and almost no one in this industry wants a customer to ask it. We will get to it....
The FinanceIt Fiasco, Part 3: When “0% Financing” Meets the Courtroom
The FinanceIt Fiasco, Part 3: When “0% Financing” Meets the CourtroomSince the end of the CGHL (Canada Greener Homes Loan), we have been warning consumers...
A Physically-Based Solar Irradiance and Energy Simulation Framework
Accurate prediction of photovoltaic (PV) system performance requires a detailed understanding of how solar radiation interacts with both the module surface...
25-Year Relationships Cannot Be Built on Deception
In the solar industry, we don’t sell short-term products. We sell 25-year relationships. Panels carry 30-year warranties. Microinverters carry 25-year...
⚡️ The End of True 0% Solar Loans in Canada
…and the Rise of Some Truly Terrible Replacements. For years, Canadian homeowners enjoyed access to something that sounded almost too good to be true… and...